Execution
Communication, media, shopper, and design effectiveness measurement
Campaign ROI
3.2x
+0.4x vs. LY
Shelf Compliance
84%
+6pp
Promo Effectiveness
72%
-3pp
Distribution Gap
8%
-2pp
Communication Testing
Pre- and post-test advertising effectiveness — attention, recall, message take-out, persuasion, and brand linkage.
- Current campaign recall: 64%
- Brand linkage: 78% (above norm)
- Persuasion index: 112
Explore
Media Effectiveness
Cross-channel media performance — reach, frequency, cost efficiency, and incremental impact by touchpoint.
- Total reach: 74%
- Digital CPM: €8.20 (-12%)
- TV still highest ROI at 2.8x
Explore
Shopper & Retail
In-store execution, shelf performance, planogram compliance, and shopper journey analysis at point of purchase.
- Eye-level share: 42%
- Secondary placement: +18% uplift
- Shopper conversion: 23%
Explore
Pack & Design Testing
Package design evaluation — shelf stand-out, findability, communication hierarchy, and design preference testing.
- New design: +22% shelf stand-out
- Findability: 3.1s (vs. 4.8s old)
- Preference: 68% vs. current
Explore