Brand Insights

Monitor brand health, equity, image, and strategic positioning

Brand Awareness

82%

+2.1pp

Brand Consideration

54%

+3.8pp

Net Promoter Score

42

-2

Brand Equity Index

7.4

+0.3

Brand Health

Funnel metrics from awareness through loyalty. Track brand vitality across waves and benchmark against competitors.

  • Awareness: 82% (+2.1pp)
  • Consideration: 54%
  • Loyalty: 38% (stable)
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Brand SWOT

Data-driven strengths, weaknesses, opportunities, and threats analysis based on consumer perception and market data.

  • Strength: Quality perception
  • Weakness: Price-value gap in Gen Z
  • Opportunity: Sustainability positioning
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Brand Image

Perceptual mapping, attribute associations, and brand personality dimensions vs. competition.

  • Top association: Trusted quality
  • Differentiation score: 6.8/10
  • 12 image attributes tracked
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Brand Equity

Financial and consumer-based brand equity metrics. Willingness to pay, price premium, and equity contribution analysis.

  • Price premium: +14% vs. PL
  • Equity contribution: 32%
  • WTP index: 7.1/10
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