Welcome back, Dr. Sarah Mueller
DECODE · Market Research
BGO Show Case — US Chocolate · US
Aided Awareness
90%
Reese's
Usage p4w
61%
Reese's
DECODE Map
18
Implicit score
Enjoyment
20
Implicit score
Sample
n=937
US
Load Your Data
Upload new data or select a previously loaded dataset
Select from your data
or upload new:
Competitor alertnew
Lindt: Lindt launches 'Earned Moments' campaign across DACH
Category Insights
Demand spaces, occasions, consumer needs, value chains, competitor review
Open
Brand Insights
Brand health, iconic brand assets, attribute deep-dive
Open
Growth Strategy
Positioning simulator, assortment, portfolio, brand stretch
Open
Ideation
Spark insight-benefit, concepts, claims, concept decoding, creative scripts
Open
Evaluation
Pre-flight, post-flight, on-brand check, semiotic analysis
Open
DECODE Academy
Neuromarketing training, shopper, pack, TVC excellence, NeuroMBA
Open