Demand Spaces
US Chocolate Bars & Candy — occasion-based demand mapping
Me Time & Self-Reward
Personal indulgence moments — relaxing at home, treating yourself after a long day, comfort eating
69
Category Fit
28%
Volume Share
+3.2%
Growth
Reese's
Leader (56)
On the Go Energy
Quick energy boost while commuting, between meetings, during errands — functional, fast, portable
54
Category Fit
22%
Volume Share
+1.8%
Growth
Snickers
Leader (68)
Social Sharing & Parties
Casual get-togethers, movie nights, sharing with friends — fun, communal, inclusive
65
Category Fit
20%
Volume Share
+4.1%
Growth
M&M's
Leader (73)
Gifting & Special Occasions
Formal celebrations, hostess gifts, thank-you gifts, holiday gifting — premium, thoughtful, impressive
58
Category Fit
15%
Volume Share
+5.8%
Growth
Lindt
Leader (71)
After Meal Dessert
Post-dinner sweet treat, dessert replacement, end-of-meal ritual — satisfying, finishing touch
54
Category Fit
10%
Volume Share
+2.4%
Growth
Lindt
Leader (52)
At Work & Focus
Desk snacking, meeting room treats, afternoon slump fix — concentration, productivity, routine
48
Category Fit
5%
Volume Share
-0.8%
Growth
Snickers
Leader (61)