Positioning Simulator
Select and weight attributes to simulate positioning scenarios
Brand:
Totaln = 937Brand: Reese'sCurrent View
Select Attributes
Positioning Profile (3 attributes)
Great taste
Reward myself
Comfort
Simulation Results
82
Category Relevance
104
Unmet Need Index
60
Reese's Fit
72%
Coherence
Coherence: High
All selected attributes correlate well — the positioning is internally consistent.
Competitive Fit
Reese's
60
Hershey's
54
Lindt
54
M&M's
50
Relevance by Target Group
Connoisseur
90
Choc Junkie
89
Female
86
Age 18–29
85
Age 30–49
84
Total
82
Male
77
Age 50–69
76
Source: DECODE BGO ShowCase, US Chocolate Bars & Candy. Implicit association scores (0–100). Coherence = avg pairwise correlation of selected attributes.