Category Insights
BGO Show Case — US Chocolate · n=937
Category Usage p4w
Chocolate
100%
Ice Cream
85%
Salty Snack
83%
Cereals
76%
Breakfast Pastry
55%
Protein Bar
44%
Smoothie
40%
Sweet Biscuit
30%
Shopping Channels
Walmart
62%
Grocery Store
60%
Dollar Store
36%
Gas Station / Convenience
35%
Drug Store
31%
Target
30%
Warehouse / Club Store
23%
Online
22%
Sample Demographics
Male
49%
Female
51%
Age 18-29
22%
Age 30-49
39%
Age 50-69
38%
White / Caucasian
79%
Black / African American
11%
Hispanic / Latino
8%
Asian
5%
Value Chains
Correlation network — attribute associations and implicit need connections
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Demand Spaces
Occasion-based demand mapping — when, where, and why consumers engage
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Occasions
Category entry points and consumption occasions per brand
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Synthetic Consumer
AI-powered consumer personas simulating real consumer responses
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