Occasions

BGO Show Case — US Chocolate — category entry points and consumption occasions

Totaln = 937Implicit Association Scores
Highlight:
Occasion ↕Category ↓
Reese's ↕
Snickers ↕
Hershey's ↕
Twix ↕
M&M's ↕
Lindt ↕
me time36
28
14
15
9
13
21
after meal dessert32
22
17
11
7
21
22
for gifting27
8
13
9
4
10
57
on the go24
12
27
12
13
30
6
for special occasion24
6
7
6
6
11
63
casual get together13
20
12
15
11
25
18
at work9
18
23
17
8
27
7
formal celebration8
7
10
7
8
9
58

Occasion Profile — Reese's

me time
28-22%
after meal dessert
22-31%
for gifting
8-70%
on the go
12-50%
for special occasion
6-75%
casual get together
20+54%
at work
18+100%
formal celebration
7-12%

Bar = brand score. Vertical line = category benchmark. % = vs category.

Source: BGO Show Case — US Chocolate (n=937). Implicit association scores (0–100).